101 Free Ideas to Inspire Your Travel Agency Content

The world’s most visited websites are a revolving door of fresh content. Google, YouTube, and Facebook emphasize up-to-date, accurate information.

Online travel agencies view content marketing as an engine for website traffic. To stay competitive, big OTAs consistently publish content to keep travelers engaged. Blogs, social media, and email marketing all help travelers discover locations and book adventures.

Need some ideas to inspire your content? Here are 101 prompts to attract and convert customers.

1. Year’s greatest hits: What’s hot this year? Expand on niche topics — top food destinations or this year’s top music festivals.

2. User-generated content: People love looking at beautiful Instagram shots. Contact other content creators asking if you can share or license their work. Commission rates may apply.

3. Search Quora: Find questions about travel or destinations and answer them in a post.

4. Mimic popular blog formats: Have a topic that’s been overdone? Write it in a different form. Look up article formats, i.e., How To, What, Why, Listicles, Curated posts, etc.

5. Feature a customer story: Interview a customer. Prod for their travel story and what they wish they knew before a trip. Even better…