The Best Travel Agency Newsletters Have 3 Things in Common

Experiencing a dip in bookings? You may want to do what the big travel brands do — create a weekly travel agency newsletter.

Big online travel agencies (OTAs) usually email once a week. Price promotions, trip inspiration, and travel news — all are welcome inside a traveler’s inbox.

You may have sent emails that only fell flat. Or you might have struggled with what to include in a weekly communication.

The good news is you don’t have to reinvent the wheel with marketing. You can borrow from the success of your competitors.

I’ve analyzed handfuls of travel agency emails and notice a clear pattern of what works. The best travel newsletters all have three things in common.

Are you doing all three?

The Top 3 Factors That Make a Travel Newsletter Great

1) Know the audience

Successful marketing hinges on understanding and marketing to a defined target audience. That is to say, a buying segment with shared traits.

Researching, identifying, and validating a lucrative demographic can take significant time. Once you know whom you are targeting, your marketing becomes more focused (and successful).